So, you have been thinking about becoming an Instagram influencer? Well, you are on the right page then. Whether you have a blog or YouTube channel, or you are starting on Instagram, know that this is a powerful platform.
To be an influencer on this, you need a good number of followers and a high engagement rate. The following tips can help you.
1. Find and stick to a niche
You cannot be good at everything, and as an Instagram influencer, you have to pick a field that you love and have knowledge about. So, start your journey by picking a niche. It can be fashion, travel, skincare tips, vlogging, and so on.
When you pick a niche, keep in mind that you are dedicating your life to this, and this will be your career. So, pick a field that you have an interest in, don’t go for a thing that is popular but you have no knowledge about it.
2. Create a blog
To come off as more authoritative and build a more strong brand and connection with your followers, have a blog. Or you can have a YouTube channel or podcasts. It is because it can help you get more followers on social media, and here you can write or record more insights about a product/service.
Also, this way you can provide them with more diverse content, and earn more money if they are successful.
3. Use photo tools
As an influencer, you have to upload tons of photos on your Instagram. Now, you cannot post any photo, it has to be high-quality and must match the criteria set by the sponsors/brand. So, using a photo-editing app or tool now and then is important. True that people love authentic photos, but editing an image to make it crisper or to add better lightning is not wrong.
Be sure to pick the right tool, something that can help you create original images like infographics as well. For instance, Canva can edit your image, help you create posters, or so on for your Instagram as well. It also has a planner, so you can plan your posts for the whole week.
4. Post as per the preference of your followers
For an influencer, having a good number of followers is important. To do that, post images or content that your users prefer. With a bit of research and trial and error, you will find what type of content your users like.
For instance, if you are a food blogger, your consumers will engage more with food photos or recipes or videos showing the best street foods and so on.
5. It is important to post sponsored content organically
As a rule of thumb, don’t accept sponsorships that don’t relate to your niche or interest. It is because even if you do so, your post won’t be organic, which can lead to a decrease in engagement and followers.
Also, make sure when you get sponsorship, it is related to your field. Also, always try the product or services before you write about it. When you do that, you will be able to write about it genuinely and incorporate the sponsorship piece organically in your post.
Furthermore, always tell your followers that you have sponsorship for a particular post.
6. Focus on your bio
Having a professional bio is an integral part of being an influencer. You need a bio because the people who don’t know you would get a gist of your personality from it. Brands looking for influencers will first see your bio, and then your feed.
So, introduce yourself as you would to any network of people. Just keep it short, and engaging. Also, try to use keywords in your bio so that it is easy for people to find and work with you.
Also, if you have a blog, podcast, or YouTube channel, add its link in the bio. Keep updating it with the link to your latest blog or video.
7. Aesthetic matters
When it comes to your Instagram feed, the aesthetic matters a lot. So, pick a theme and be consistent with that. For instance, if you are a beauty blogger, your photos will be about beauty routines, makeup, and so on. While you need to post quality pictures, keep in mind the aesthetic too.
It implies a theme, whether you are going for a bold theme or a neutral one, a black and white layout, and so on.
As industry leaders understand the importance of influencers, you are in great demand. If you want to make a career in this, give it your best shot with these tips.