Video marketing is without a doubt one of the most powerful ways of promoting your product or service. The beauty of this marketing technique is that you are actually making it easier for the viewers to consume the information you are trying to convey. Nonetheless, making an interactive video for your brand is one thing, whereas getting traffic and views on that video is totally another phenomenon.
Before we discuss the traffic factor, let’s take a quick look at the types of videos that you can create for the promotion of your brand to establish it as a successful entity in the market.
The main purpose of such videos is to spread knowledge about the existence of your brand in the market. You can talk about various aspects of your company in the video. For example, the story of your brand, the mission, and vision of your company, how your company is a unique entity in the market and so on.
Product Review Videos
According to a study posted in MediaPost, 57% of the consumers feel more confident about a product after watching videos of it. These videos can be of great help to your business because you can easily demonstrate the use and quality of your product to your potential clients. Product Review Videos are great for building a trustworthy relationship with your customers.
From sharing useful tips to teaching someone how to solve a problem, Explainer Videos can be used to explain anything to the viewers. For example, Huawei just launched its flagship smartphone, Mate 30 Pro that does not support Google services. In order to facilitate its customers, the company made an explainer video, explaining to users how to install apps from the Google Play Store. These videos enhance your reputation in the market because it shows that you are making an effort to facilitate your customers in the best possible way.
Company Culture Videos
It is true that customers love good products, but they take even more interest in products that come from good and well-reputed companies. Company Culture Videos are great for building an emotional bond with your clients. These videos help humanize your brand which eventually leads to better sales revenue because people start connecting with you on a personal level.
How to Optimize Your Videos on YouTube?
Now that you have learned about some of the types of videos, we can move on to the next segment of the article that is, how to bring traffic to your videos?
For gaining maximum traffic, you need to select a platform that contains users from all over the globe and as of now; there is no better place for video marketing than YouTube. Just like Google, YouTube is a straightforward search engine, which requires you to pay attention to three important elements.
Create a High-Retention Video
When creating a video, your ultimate goal should be to retain viewers so that they watch the complete video. The amount of video that people watch is called Audience Retention and it is a great ranking factor on YouTube. When your video keeps users engaged on YouTube, the search algorithm will automatically rank it higher in the search results. For better engagement, make sure that the video is interesting and creates value for the viewers.
The search algorithm relies on keywords. Therefore, it is extremely important for you to identify the words people type in the search box so that you can optimize your videos on those particular words. Generate a list of potential keywords by using YouTube’s Search Suggest feature. When you type in a phrase or a word in the search box, YouTube will automatically give you a bunch of keywords related to that particular word or phrase.
Those suggested keywords are great because they are actual terms that people use to conduct a search on YouTube.
Another way to find keywords related to your video is by copying another video’s keywords that are in the same niche as yours. For this technique, go to your competitor’s channel, sort their videos by ‘Most Popular’, choose the video with the most views and finally, see the keywords on which that video is optimized. To see the keywords, you just have to check the words used in the title, description and video tags of the video.
Now that you have identified the keywords, you need to select the ones that are best suited to your video. Always target low-competition keywords for your videos. This is extremely important if your channel has only a few subscribers. Do not go for competitive keywords because they will bury your video in the search results.
To check the competitiveness of a keyword, check the ‘About Results’ number. The greater the number, the more competitive the keyword is. Therefore, choose a keyword that has a low search-results number.
Optimize the Video
To extract maximum SEO value from the video, say the keyword in the video. YouTube automatically transcribes your videos, which means that they can actually hear what you say and talk about. Therefore, when you actually say the keyword in the video, YouTube will instantly recognize the word and will know that your video revolves around that particular term.
Another important thing to keep in mind is using the right title and description of your videos. The title should be at least five words long so that you easily insert the keyword in it. Just like blog post SEO, you should use the keyword at the very beginning of the video as it helps enhance your video’s ranking.
The description of the video is a crucial SEO element. It helps YouTube understand what your video is actually about and the better it understands your video, the higher it will rank in the search results. The description should be at least 250 words long and make sure that you use the keyword in the first 25 words. In addition to this, use the keywords 2-4 times in the description to improve the keyword-density.
Promote Your Video
YouTube measures signals like relevance, authenticity, audience retention and value of the video by looking at the views. So, in order to improve the views of your video, you need to promote it on various different platforms. Here are some of the strategies that you can use to divert traffic to your video:
Post your video on platforms where people are desperate for information, such as Quora. You can easily mention your video to answer the questions that people ask related to your niche. This will not only bring valuable viewers to your channel but also high-retention views, which are quite beneficial for your YouTube, channel. Whenever you find a relevant question on such forums, answer it and provide a link to your video in the end. This will help you generate valuable views on your video. For optimal results, use a high-speed internet service like the one offered in Spectrum Deals so that you can upload your videos and promote them in a timely manner.
Another way to promote your videos on YouTube is to create playlists. Playlists play videos automatically which can lead to thousands of more views per month. To create a playlist, select 4 to 5 videos that have a common theme and add them to a new playlist. This way, when a user will play a video, once he is done, he will be automatically directed to your next video. Hence, more views for you.
There is no doubt in the fact that YouTube is by far the greatest search engine for videos, but do not stop there. You need to explore other ways to enhance your views. And for that, you can use Google, the king of all search engines. The trick here is to optimize your videos on keywords that are already ranked for videos on Google. This is because Google includes videos for certain keywords only. Google does reserve a space for videos on the first page but you have to use a particular type of keywords to optimize your videos for this search engine. These keyword types include:
- How-To Keywords
- Funny Videos
- Videos related to sports or fitness
Make sure that you use keywords that have a significant amount of searches per month so that once your video is optimized; you get a good amount of traffic on your page.
I hope that this guide has been of great help to you. Please do not forget to share your experience in the comment section below. Thank you.