Brand loyalty used to be a buzzword, but today it translates into tangible gains for the customer experience. The world of entertainment, marketing, and the corporation is now pivoting towards such loyalty programs that offer genuine benefits to the end customer. The reason why this is very simple – consumers have grown much smarter and even fussier about the products they are offered. Create real value, and you have won loyal customers who will not even look at a rival business. Fail them in the process and your company will have lost customers forever. Now, with this in mind, we take a look at the four most noteworthy customer loyalty programs in the world, and specifically the industries that run them. In this article, we will talk about:
Hospitality
The first industry that has loyalty programs is the tourist and hospitality market, obviously. Various rewards and discounts are offered to those frequent visitors who want to build up their profile with not just a hotel – but an entire chain. Chains have leveraged loyalty to attract their customers worldwide, which has proven especially helpful with business customers, who are some of the biggest spenders, too. The ability to offer some discounts and other amenities otherwise unavailable to lower-tier customers has been criticized at first, but it soon became a reason to try and make the most out of any booking you place in-person, over the phone, or online. Plain and simple, the world of hospitality would not be the same without its loyalty programs.
Hospitality perks may include discount coupons and even personalized offers to the destinations that you have marked down as your favorite in Booking.com, for example. There is a lot the hospitality industry offers back to customers and that is why it’s often considered the industry with the best loyalty options. Consumers have been traveling more precisely because of these loyalty programs that incentivize tourism in many ways.
Travel
The second most popular loyalty program is the one utilized by airlines. Basically, you will want to accumulate more and more miles on your profile or credit card in a bid to slash costs and gain some small benefits. Most people agree that miles aren’t as impactful as advertised, but with so many competing offers, there are actually some bargains you would want to consider, especially if you fly often enough. A new credit card that boosts your miles is never a bad thing, but only make sure to pick one if you are honestly looking to travel a lot in the next few months. There are some subtler aspects to knowing which card to get, but this should come to you over time.
Casinos
Now, if there is one type of loyalty program, we enjoy that is usually the one offered at casinos. You can find a worthwhile option for both online and brick-and-mortar casinos, and often, you will notice that some casinos are offering one and the same loyalty program for both online and the play and in-person experience, which will only add to your level of satisfaction and perks you can acquire through a program like that.
One of the most valuable online casino loyalty programs is the one extended by the Yukon Gold Casino casino rewards and therefore considered a great pick for anyone who is new or even experienced in the world of digital casinos. Yukon Gold adds honest value to every dollar you spend, making it a great choice. If you would much rather look for brick-and-mortar solutions instead, you can check what loyalty options are waiting for you in the guise of “Player Advantage Clubs” at the Niagara Falls casino resorts, which feature some of the best options for you to consider.
Foods
The food industry makes a lot of use of loyalty programs. The reason behind this decision should not surprise anyone. Certain foods are good but promoting brands takes time and effort and the best way to inspire people to try your product is to offer them a long-term return. Buy this or that item and you will have a chance to win something from a raffle, which should be seen as a net benefit to the consumer if they are buying your product in the first place. Of course, each loyalty program is styled in slightly different terms which allows it to stay flexible and competitive. Food loyalty programs are built around the idea of raffles almost exclusively, but this doesn’t mean that there aren’t some other ways to build up loyalty and give back to consumers.
