Best Ways to Optimize Google Ads

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Most people are trying to avoid ads in their daily lives. Yet ads still have a great influence on us. According to statistics, people who click on ads are 50% more likely to make a purchase.

Therefore we can see that there is still great value to investing in ads. Ignoring the fact that we overlook most of them, they still have a huge impact on our lives and decisions we make.

Looking from a business perspective, creating a successful ad campaign takes time and patience. Not to mention how much of a problem it becomes when you lack experience.

Starting is the first step toward achieving noticeable results. And when it comes to pay-per-click, Google AdWords stand out as one of the most popular platforms. Moreover, you can make use of a free Google Ads audit from Clever Ads that will further solidify your campaign later on. As for what you need right now, the tips below should be a good reference to get started.

Make Sure Your Ads Are Relevant

Making sure that your ads are relevant is not just simple obvious advice. Here we are talking about something very effective that’s called Quality Score. This data element depends on how relevant your content is to the ad that you have placed on Google Adwords.

If the page your ad is linking to has some content that is completely different from what was written on your ad, this won’t end well. Quality content is one thing you should always invest in, but it won’t be useful if your Google Ads are relevant to it.This means that Google is tracking how relevant your content is and the quicker your website visitors leave, the lower the score will become.

Also, it is very naive to expect that someone who was searching for high heels to wear to their prom night will suddenly be interested in the hiking shoes you are selling just because they wind up on your website. So the higher the quality of your content will be, the bigger chances to get on the top of the first page you will get.

Take Advantage of Geotargeting

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On Google Ads, you have an opportunity to choose higher or lower bids for your keywords depending on the geolocation. This might be useful in many different spheres but not in each and every one. You’ll have to strategize and experiment in order to find out if it works for you.

Let’s say you are a musician who is going on a world tour. Therefore to promote your tour, you will want to advertise in all of the countries you are planning to visit and you will want to do it upfront. But when it comes closer to the day of your concert and you see that the tickets aren’t sold out yet, you might want to increase the bid for that specific location. 

Also, this kind of bidding strategy can help you save money. Again, it highly depends on what you do for business. If you already know that specific towns or countries aren’t buying your product because it is irrelevant to them because of the climate or any other factor, then it is clever to lower the bids in that location.

Pick the Right Keywords

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Picking the right keywords is one important step that leads to another – negative keywords. But we’ll explain those later. If you already have an ad campaign running with some keywords, you need to evaluate if they are worth keeping or not. 

Our recommendation is to remove all underperforming keywords on your list – no matter how long the list is and how many hundreds of keywords it has. The easiest way to decide which of the keywords you should remove is by looking at their score. Just remove the ones that have a very small number next to them.

On the other hand, if you are just starting with your keywords or creating a new ad campaign, you need to plan your keywords well from the beginning. You can do this by using Google Keyword Planner that is free or try some professional tools like Ahrefs, Moz Keyword Explorer, or any other you like.

Implement Negative Keywords

We promised to share some extra tips on how to effectively use negative keywords on your Google Ads campaigns. The main idea of these keywords is to avoid the confusion of abstract keywords.

In a matter of fact, this might help you to increase your Quality Score because this topic is highly related to the relevance of the content. Here’s an example for you. If you would be selling sunglasses, a keyword like “glasses” could be really bad for you. And here’s why. 

Let’s say, a person is searching for prescription glasses. He goes to Google Search and types in “glasses”. But at the same time, you are near to this person’s location and you have the same keyword placed on your Google Ads campaign. What happens then are two things: you lose money if you use pay-per-click and you lose some of the Quality Score, because your content is irrelevant and the person leaves your website immediately. Adding some negative keywords will help avoid it.

About the author

Tirupati Gumpula

Hi, I'm a Tech Enthusiastic and founder of Popular technology blogsWay to Hunt. & Elite Tricks. Want to promote your brand? Email: [email protected]