Social media is the often overlooked secret that many in the search engine optimization business take advantage of. There are many SEO opportunities on social media, and the average marketer misses out on them entirely. Hopefully, after reading this, you’ll have a full understanding of how you can make social media work for you. By using the proper social media channels, you can widen your audience and even build precious backlinks without having to do much heavy lifting.
The first thing you need to do is build an audience
Building an audience takes a little work, but a handy shortcut is to repurpose your content. Let’s say that you have a nifty new infographic for your site that you put a lot of time and effort into. Why not take that same infographic and post it on several of your different social media accounts? Another example of how you can repurpose content is cutting down videos until they are the size of short clips and posting them to your accounts. You’ll be surprised by how many shares and likes your repurposed content receives.
Use social networking to get in front of influencers in your industry
Sure, you want your content to be seen by as many potential customers as possible. The real SEO benefit of social media marketing is getting your content in front of influencers. Your hope isn’t that they only repost your social content, but also link to your content on their site. A link from an authority site would boost your website in Google and make your page rank even higher. All you need is a couple of backlinks from the right sites to get your blog posts or pages ranking high.
Build your brand, so people are more likely to click on your link the search results
People are more likely to click a link in the top search results if they’re familiar with it. If Google sees people clicking on your link in their result, it will boost your site. Just a small nudge is all it sometimes takes to go from the third position to the first. Google will also see if people find your content useful, and that too will give your page another shot in the arm. You see, people who are familiar with your brand are more likely to click on the link and stay on your site longer than most. Both of those things are seen as a plus in Google’s eyes.
Not all social networking sites are created equal
It’s said that Pinterest passes on more link juice than any other social media site. There’s a great debate about whether or not Pinterest does help you rank in Google, but it’s worth checking out. You do want to have a presence on all the social sites, but only invest time in those that produce the best results. You’ve got better things to do than hang out with a bunch of people trying to get their fill of fuzzy kittens for the day.