How To Drive Marketing In Uncertain Times And Still Grow Your Business

2020 has been the most chaotic year in human history. With the pandemic, lockdown, and the subsequent unlocking, most individuals and businesses are unsure of where they stand. These days, it is more about surviving the day than thinking about long term profits.

However, you will be interested to know that with proper planning, it is possible to drive business to grow despite the challenging times. Focus on digital marketing is the key. If you can give your target group the type of digital and video content that they want to see, they will be more likely to choose you over your competitors.

That way, you will be able to carve the growth story of your business despite the challenging times. Here are some digital marketing tips that will help your business grow despite the chaotic global situation.

Focus on Keyword Research

You would assume that staying indoors coupled with high internet penetration would cause consumers to spend more time online. While this is true, the other side of the story is the fact that content is being created at an equally fast rate. To ensure that your content appears in people’s searches, you need to focus on researching your keywords.

You may use the Keyword Planner Tool that comes with Google Adwords. Here, you will not just find fresh keywords based on a phrase or category, but you will also get complete access to the volume and data of each keyword usage. That way, with a bit of planning, you should be able to work your way to higher search engine results.

Work on Your Website

No matter how hard you focus on your social media campaigns, it will not yield the expected results if your website is not up to the mark. Try to incorporate videos in your website as that will help it come up in online searches. Today, a good section of internet users access web pages on their phones, and that is why your brand needs to have a mobile version of your website.

The average person today has much lesser patience than in the past. To cater to this, make sure that the website has a fast response time. Keeping the website simple will not only give it a sophisticated aesthetic appeal, but it will also help in retaining the attention of visitors.

Make the Most of Facebook Groups

Facebook groups are an efficient way of bringing together like-minded people in a place where they can discuss and share their ideas over some common interest. As a brand, you can join groups that are relevant to your industry segment. Scrolling through suggestions every fortnight will enable you to identify and join relevant groups.

Once you join a group, plan out valuable content (such as explainer videos, DIYs, blogs, vlogs, etc.) that people will find useful. If you spam the group with promotional content, chances are that the moderators may remove you. With different movie maker tools, you can create videos that will help you gain popularity in the groups.

After you reach the advanced status, feel free to create your own Facebook group. This is a more effective way of seeing audience growth as compared to conventional business profile pages.

Be Prompt in Your Response

Whether it is email feedback or someone tagging your brand’s official Instagram handle, make sure that you are prompt in your responses. This will help you establish credibility among your target boost and give your business the boost you dreamt of.

It is also important for you to be prepared for negative feedback. No matter how great you are at your work, there will be some people who won’t be satisfied with your product or service and give you negative feedback. Be courteous while responding to negative comments and evaluate the words to gauge if the feedback is genuine. If found genuine, take this as a learning lesson and move ahead.

Initiate an eCommerce Store

If you are a product-based firm, an efficient way of growing your business in uncertain times is by leveraging the power of e-commerce. In the last decade, the growth of e-commerce platforms has been exponential. Most such platforms come with advanced marketing and sales tools that will be of help to you.

Chalk Out Video Advertisement

Irrespective of the industry or technology you are associated with, chances are that a major segment of your target group relies on YouTube for their information and entertainment needs.  In such cases, opting for paid video ads will give you great ROI. As most ads are of 30-second duration, invest your efforts in coming up with an impactful story that will convey your message in such a short span.

Create a YouTube Channel

Being the second most-used search engine, YouTube is a must-have in your digital marketing strategy. Start a YouTube channel for your brand and post content regularly. Schedule the frequency at a rate you are comfortable with so that you can post without having to compromise on the video quality.

Have a clear roadmap on the type of content you want to give your viewers and come up with KPI to identify how your videos are faring. Choose a YouTube video editor to your liking and try to create all your videos from a single tool. That way, you will learn the finer nuances of the tool and produce much better videos.

Post Guest Content on the Most Viewed Websites

Identify the top blogs and websites in your industry and find out if they accept guest content. Some of these websites have millions of viewers, and if you are able to make an impactful post, you will instantly catch the attention of potential customers. With video content gaining popularity, having your post in the form of an engaging video will do a better job of improving your reach.

With these tips, you will realize that the future of your business is in your hands, and you cannot blame the present situation for its lack of growth. If you put in the hard work and strategize well, no chaotic situation can be a hindrance in the success story of your brand.

About the author

Tirupati Gumpula

Hi, I'm a Tech Enthusiastic and founder of Popular technology blogsWay to Hunt. & Elite Tricks. Want to promote your brand? Email: [email protected]