The Super Bowl LIV, 54th in the history of the big game, is coming up in about three weeks from now and aside from the big fanfare surrounding the National Football League’s gaming event, people are also thrilled to check out all the upcoming advertisements from companies, not-for-profit institutions and even political campaigns.
Viewers can expect to see a mix of commercials with different themes, with some classic funny ones, inspirational ones and some that promote their organizations’ causes and campaigns.
As with previous years, a 30-second ad during the Super Bowl usually costs more or less $5 million. The cost for a spot is even pricier when it’s placed early in the game when the viewership is expected to be at its highest.
Despite the exorbitant ad pricing, companies and other individuals and groups are willing to spend millions of dollars for ads to take advantage of the immense viewership and demographics that the Super Bowl attracts.
This year, the 2020 Super Bowl will be held Feb. 3 at the Hard Rock Stadium in Miami Gardens, Florida.
Some confirmed ads that are coming to the Super Bowl include Anheuser Busch with its Budweiser, Bud Light and Michelob Ultra commercials; Avocados From Mexico with another humorous ad that advocates the consumption of avocados; Toyota with the carmaker’s upcoming Highlander mid-size crossover SUV; and Porsche with its first ever Super Bowl commercial in 23 years. Porsche is expected to roll out a Super Bowl commercial featuring its electric car, the Porsche Taycan.
Social media giant Facebook is also set to make its debut at the Super Bowl with an ad that will star Sylvester Stallone and Chris Rock.
The Super Bowl is also expected to be an avenue for political campaigns with Donald Trump expected to buy a 60-second spot for $10 million to fuel his reelection campaign. His rival for the presidency, Michael Bloomberg, is also reported to be spending the same amount for his own Super Bowl commercial.
Super Bowl ads debut during the very game itself, but advertisers and the companies that have paid to run them usually extend the airing of these commercials to other TV shows and networks. Viewers can also watch them again online through various portals, with the most popular site being YouTube. Companies and other groups that buy ads also post them on their own websites or social media pages like Facebook, Twitter, LinkedIn and Instagram.
Back in 2019, two of the most groundbreaking commercials during the Super Bowl were that of Marvel Studios. Marvel released a snippet of Avengers: Endgame before its release in April 2019, as well as another commercial showing the trailer of Captain Marvel, released in March 2019.
Other advertisers that also made appearances in between breaks were M&Ms, Hulu and its preview of The Handmaid’s Tale, Bumble and its Serena Williams commercial, Hyundai, Olay, Doritos with Chance the Rapper and the Backstreet Boys, Pepsi, T-Mobile, Audi and its upcoming electric car, Google and the use of its voice assistant, Toyota, Stella Artois, T-Mobile, Verizon, Sprint, Kia, Netflix with its Our Planet preview, Amazon Prime with its Hanna trailer, Skechers, Microsoft, Burger King, Budweiser and Amazon Alexa, among many others.
One of the most controversial ads that resulted in a lawsuit later on was Bud Light with its ad that implies its rivals, Miller Lite and Coors Light — both products of Molson Coors Brewing — use corn syrup as an ingredient for their beer. Bud Light also had a commercial that it did in partnership with Game of Thrones.
This year, viewers can expect to see an entire new lineup for ads from companies that have been regularly been purchasing ad spots for the Super Bowl and from returning ones like Porsche.
Follow I4U News’ official Super Bowl 2020 Hub to get updates about all the companies, not-for-profit groups and political campaigns that are spending big to secure air time during the biggest game of the year.