Popular Celebrity

Liver King Net Worth Explained

In a world where fitness enthusiasts and health-conscious individuals are constantly searching for new and unconventional ways to optimize their physical performance and well-being, one name has emerged as a beacon of primal strength and resilience: Brian Johnson, better known as the Liver King.

With his awe-inspiring physical prowess and unyielding commitment to ancestral health practices, Liver King has become a captivating figure in the fitness community. Brian Johnson ascent to financial prosperity is intertwined with his unyielding commitment to his craft.

Through tireless dedication and a unique approach to health and fitness, Brian has cultivated a massive following, which has in turn translated into a substantial net worth. But his journey to success has not been without obstacles. But he overcomes numerous challenges, utilizing his unwavering determination to propel himself forward and inspire others along the way.

In this article, we will uncover the multifaceted sources of his financial success. Liver king’s digital presence, bolstered by his captivating storytelling and educational content, has attracted a vast audience across various social media platforms. Leveraging his expertise and unique perspective, he has cultivated a thriving online community that has not only propelled his net worth but also established him as a respected figure in the health and fitness industry.

Liver King Short Bio

Full Name:Brian Johnson
Known As:Liver King
Occupation:Fitness celebrity
Net Worth:$12 million

Liver King Net Worth secrets

Liver king has married Liver queen Barbara Johnson and they founded a dentist program. After selling their dentist business, Brian has started selling supplements and influencing fitness enthusiast’s full time. During this time, liver queen Barbara also supported his husband’s ancestral lifestyle which helped to do what he loves to.

Liver King hasn’t made $12M Net worth not just by eating raw liver and bull testicles. He worked hard on his body, built a personal brand for him and invested into many Ancestral health supplements companies, health startups and also into some real estate.

His main income comes from Wellness brands and endorsements. He also confirmed that his personal brand generates over $100M in annual revenue. The main source of this concept is that the Ancestral lifestyle meaning a lifestyle that is inspired by our early ancestral. .

The diet includes of raw flesh, bone marrow, and animal liver, and pushing the human body to its limits. Brian Johnson earns the majority of his money by promoting products on social media and running his own businesses.

In 2022, he became a popular social media influencer in the United States. He has millions of people who follow him on his social media profiles.


Liver king has stake in nearly 4 startups and 12 projects that aren’t public yet. Liver King and his wife started a dentistry business with $5,00,000 which they eventually sold for an undisclosed amount. 

Later they utilized their brand and started Ancestral supplements which their main business is bringing them nearly 80% of their Net worth share.

Apart from Ancestal supplements, liver king also partnered with Heart and Soil, focuses on weight loss supplements and makes around $5 million in sales. Another company he owns, called The Fittest, specializes in strength supplements and makes less than $5 million in sales.

Liver King also a stake holder in Medicine Man, which creates mushroom-based supplements. He operates this company in partnership with Mark Vorderbruggen. In its first year, Medicine Man made about $1 million in sales.

Real Estate

Brian Johnson and his family reside in an impressive 8,300 square feet Spanish-style mansion situated in Austin, Texas. Similar houses in the area are valued at around $7 million on average, although the exact amount he paid for it remains unclear.

The mansion comes equipped with luxurious amenities, including a pool, sauna, and steam shower. After examining a house tour, it seems slightly less extravagant compared to the $7 million homes but closer in value to the $4 million ones on Zillow. Therefore, it is estimated that his home is worth approximately $4 million.

In addition to their city residence, the Liver King and his family also have a ranch called “Liver Ranch” located in and around Austin, Texas. This picturesque property boasts a pool, pond, and ample space for cows and hens. The ranch includes at least three cows, two houses, and a garage.

Based on the estimated size of each property requiring about an acre, Liver King’s ranch likely covers six to 10 acres. Properties with these characteristics typically range in price from $500,000 to $1 million. Considering the ranch’s extra features like the sauna, steam room, and pool, its value can be reasonably estimated at around $1 million.

What does Liver King Eats

Brian Johnson, also known as Liver King, follows an ancestral-based diet that incorporates nutrient-dense foods. Some of the key elements of his diet include:

  1. Raw and Cooked Organ Meats: Liver King emphasizes the consumption of various organ meats, like liver, heart, kidney, and spleen, which are rich in essential vitamins and minerals.
  2. Animal Fats: He includes animal fats from sources like bone marrow, tallow, and lard, which provide energy and essential nutrients.
  3. High-Quality Protein: Brian consumes high-quality protein from grass-fed and pasture-raised animals, such as beef, lamb, and poultry.
  4. Bone Broth: He incorporates bone broth into his diet, which offers collagen, minerals, and potential gut-healing benefits.
  5. Seasonal Vegetables and Fruits: Brian focuses on eating locally sourced, seasonal vegetables, and fruits to complement his nutrient intake.
  6. Limited Processed Foods: He avoids processed foods, refined sugars, and artificial additives, opting instead for whole, natural foods.

As with any dietary approach, it’s important to remember that Brian Johnson’s diet is unique to his personal preferences and lifestyle choices. People have different dietary needs and health considerations, so it’s advisable to consult with a healthcare professional or a registered dietitian before making significant changes to one’s diet.

If you really want to try, I advise you to start with liver, get some really good sleep, move like Liver King, eat like Liver King, shield like Liver King. Live like the ancestral man, and you’ll have the hormone profile that’s double or triple of the manicured modern man.

Liver King Supplements

Liver King, also known as Brian Johnson, is associated with a supplement company called “Heart & Soil.” Heart & Soil is a brand that specializes in producing high-quality, ancestral-based supplements derived from natural sources.

The supplements offered by Heart & Soil align with Brian Johnson’s philosophy of ancestral living and his emphasis on consuming nutrient-dense foods. Some of the key supplements offered by the company include:

Grass-Fed Beef Organs

This supplement contains a blend of nutrient-rich organs sourced from grass-fed and pasture-raised cows. It includes organs like liver, heart, kidney, and spleen, which are known for their abundance of vitamins, minerals, and essential nutrients.

Bone Matrix

This supplement is derived from the bones and connective tissues of grass-fed animals, providing collagen and minerals beneficial for joint health and overall well-being.


Firestarter is a supplement made from desiccated beef liver, which is a concentrated source of essential nutrients like vitamin A, B12, and iron.


This supplement is a combination of New Zealand sourced bone marrow and liver, offering a nutrient-rich profile to support overall health and vitality.


Heart & Soil offers colostrum, which is the first milk produced by mammals after giving birth. Colostrum is rich in immune-supporting compounds and growth factors.

All the supplements provided by Heart & Soil are made from high-quality, grass-fed animal sources and adhere to strict quality standards. They are designed to complement an ancestral-based diet and promote optimal health and well-being.

Liver King Bar recipe

The Liver King Bar is a unique and powerful snack designed for warriors and kings. It’s a hormone-optimizing, alpha-enhancing, and delicious treat that combines the most alpha food on earth, liver, with functional toppings that conquer cravings, boost satiety, and provide energy.

While some may consider it pricey, the bar’s value lies in the benefits it offers. If you want more in life, you must be willing to do more. This bar stands out from the rest as it is the only one of its kind in the market.

The Liver King Bar is the ultimate upgrade for those seeking a high-fat, low-carb, and protein-packed snack. It’s perfect for alpha individuals, warrior-beasts, and kings who want to fuel their bodies with powerful nutrients and embrace their primal nature.

Liver King Bar Ingredients:

  • Liver
  • Almond Butter
  • Protein blend
  • Ghee
  • Creatine
  • Ground Cinnamon
  • Himalayan Pink Salt
  • Cocoa Butter

Liver King on social media

Liver King, a popular figure on social media, has a significant following on both Instagram and TikTok. On Instagram, he has 1.7 million followers and often shares pictures of himself exercising, as well as appearing on various shows and podcasts.

Similarly, on TikTok, Liver King has amassed 4 million followers. He primarily posts videos and pictures of himself engaging in exercise activities, as well as making appearances on TV shows and podcasts.

Popular Liver King Quotes

“Every man, women, and child have the right to be strong, healthy and happy (autoimmune-free, eczema-free, allergy-free, fatigue-free and so on). “

“To live life with robust energy and biological resilience. To go from mere existence in life, to discovering that which makes life worth living.”

“I’m not a hospital, I’m not a doctor, and this is not medical advice. I do, however, have a degree in Biochemistry.”

“I’ve been obsessed with Ancestral health and living for more than 20 years’”

“I’m not a hospital, I’m not a doctor, and this is not medical advice.”

“I wrote a thesis on the chemistry and biochemistry of supplemental nutrition. I’m a primal blueprint certified health coach and I’ve been obsessed with ancestral health and living for over twenty years.”

What to take away from Liver King success

There is a lot to learn from his life be it his struggle to get noticed in fitness industry and t create a unique name for him in by promoting and following ancestral lifestyle and food practices or be it his business strategies and his investments into various health startups and the real estate sector.

Stay Motivated

Even though liver King has failed miserably during his early career with his businesses, he never quit.

He followed his passion for fitness and chooses a separate route by following Ancestral food practices for developing body and building muscles.

He kept motivated in his early career and even till now.

Work hard

Liver King holds a degree in Biochemistry and initially pursued a career in medicine. However, he made the decision to explore other opportunities such as primitive lifestyle and influencer alongside his wife, leading them to start their own business.

This example teaches us the importance of adaptability and hard work when striving for our goals. It emphasizes the need to dedicate ourselves fully and give 100% effort to achieve our aspirations and maximize their potential growth.

Be Honest

The most crucial lesson we can learn from Brian is one he learned through difficult experiences. He had not been completely truthful about how he attained his physical condition.

When he eventually confessed to using steroids, he faced the repercussions of having been dishonest in the past.

Regardless of the goals we pursue, it’s important to remember that the ends don’t always justify the means. Being honest is essential in all aspects of life.

FAQs about Liver King and His Net worth

Q. What kind of food does liver king eats?

Liver King, aka Brian Johnson, follows an ancestral diet, focusing on nutrient-dense foods like organ meats (liver, heart, kidney, spleen) from grass-fed animals. He includes animal fats, bone broth, seasonal vegetables, and fruits, while avoiding processed foods, refined sugars, and artificial additives.

Q. What is Liver King Real name?

Liver King’s real name is Brian Johnson.

Q. How old is Liver King?

Brian Johnson (Liver King) was born on February 6, 1980. Therefore, as of that time, he would have been 41 years old.

Q. What is the Liver King height?

Liver King’s height is approximately 5 feet 10 inches (178 centimeters).

Q. What is the Liver King bar is all about?

The Liver King Bar is a nutrient-dense snack designed for an ancestral and primal lifestyle. It’s high in healthy fats, low in carbs, and rich in protein, featuring liver and functional toppings that optimize hormones, boost energy, conquer cravings, and promote satiety. It’s a powerful and nutritious option for fueling your body.

Final Words

Liver King’s journey is marked by hard work and a distinctive fitness approach, including consuming raw liver and following special recipes. Whether to follow his practices or not is a personal choice.

However, it’s undeniable that he has achieved considerable success in his career by promoting an ancient lifestyle. His dedication and commitment to ancestral living have garnered him a substantial following and made him a successful entrepreneur in the world of supplements.

As with any lifestyle or fitness influencer, it’s essential to make informed decisions based on individual preferences and health goals.

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Tirupati Gumpula

Tirupati Gumpula is an Internet geek, Work from Home dad, and founder of this website. He regularly shares his views on online side hustles, passive income strategies, and debt management tips. For more details Email: [email protected].

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