The novel coronavirus has undoubtedly caused a seismic shift in the many ways that people have been conducting their daily lives as of late. More and more countries are going in and out of nationwide lockdowns in an effort to curb the spread of this deadly and dangerous virus. Naturally, this kind of change within the sphere of human existence has triggered a drastic change in the way that consumers have been behaving. This is especially true to the media and entertainment industry. Sure, there have been some low points but there are also certain high points.
For example, the movie industry has suffered greatly as a result of people not being able to gather at large cinema houses to watch newly released films. However, on the other hand, streaming services like Netflix are succeeding and experiencing massive growth as people seek alternative forms of entertainment while at home. Aside from that, the traditional casino industry has also suffered massive losses with people no longer flocking to these havens for gambling. Instead, more and more people are flocking towards online casino platforms in order for them to place their bets. A lot of companies have had to pivot their business models in order to accommodate emerging trends of human behavior as a result of the pandemic. And this is especially evident in the media and entertainment sector
But for the purposes of this article, we’re going to delve deeper and dissect one very vital aspect of the media and entertainment industry: gaming. Since people have been engaging in social distancing and self-quarantine, many individuals have confined themselves to their homes for days on end. This has forced many people in self-isolation to seek alternative forms of stimulation and entertainment in order to pass the time. Of course, a lot of individuals sought out books or online courses to further their learning. Many also spent most of their time catching up on television shows and movie releases. However, a huge bulk of people turned to game as a form of entertainment and leisure during this pandemic. And it’s not all that hard to see why.
When it comes to gaming, there’s just something for everyone. For one, there are tons of different games that suit a variety of preferences and interests in the market. This means that there’s a game for people who are more geared towards sports simulations while there are also games that are designed for brainy people who like puzzles and logical tests. The game libraries of the world are continually expanding with new titles being released by different development companies every day.
Aside from the sheer variety in games, there are many different gaming devices that are available out there as well. First, there is the massive console market that’s dominated by brands like Sony, Microsoft, and Nintendo for their PlayStation, Xbox, and Switch devices respectively. Then, there is the PC market which is a whole other ball game entirely. PC’s offer the most flexibility when it comes to gaming experience as users are allowed to customize their hardware to their specifications. But for the purposes of this article, we are going to tackle one particular gaming device that is sweeping the world: mobile devices.
The Power of Mobile
Nowadays, there are very few tasks that mobile devices aren’t capable of performing (or at least impacting, in some sort of way). Research has also shown that mobile devices cover as much as 51% of the gaming industry as a whole. Now, what are some examples of trends that are emerging within the online mobile gaming space?
Social Media Integration
Social media has undoubtedly taken the world by storm over the past couple of decades. And mobile devices are ultimately deemed as social media machines. A lot of games these days have incorporated some kind of social media aspect to the gaming experience. This has allowed mobile gamers to seamlessly interact with their friends and colleagues while within the confines of a game.
Online Live Casinos
As has been previously mentioned, online casinos are becoming a lot more popular now that people are afraid of leaving their homes and going into real casinos. Online casino developers have caught onto this trend and are continuously rolling out new features to their platforms for the online gaming market. The sheer convenience of playing on a mobile device has a lot of users shifting from traditional PC interfaces to mobile instead.
Virtual and Augmented Reality
A lot of phones nowadays (especially flagship models) are building VR and AR technology into the hardware of their devices. This kind of technology is literally changing the game when it comes to user experience. It allows developers more creative freedom when it comes to designing new game dynamics that will add a fresher and more immersive vibe to the entire gaming experience for the consumer.