5 Tips to Promote Your Upcoming Sale on Instagram
There’s a big sale coming up, and you need to tell everyone as quickly as you can! When you want to reach a huge audience, there’s no better place than social media. With over 2 billion active users worldwide, Instagram is one of the most popular social media platforms in the world, making it the perfect place to market your business. Here are five tips to promote your upcoming sale on Instagram.
Design eye-catching graphics
Instagram is all about the visuals. You can’t even upload a text-only post to the platform! But with that many users, there’s some serious competition if you want to stand out. Your graphics need to be amazing if they’re going to get attention!
Of course, you’re busy preparing your store for a major sale. You don’t have time to design professional graphics from scratch. Luckily, there are thousands of templates for retail sale posters available online from websites like PosterMyWall.
All you need to do is choose the template that best fits your brand, customize the information using the easy drag-and-drop editor, and you’re ready to upload to your Instagram feed! Templates are the best way to get professional-level designs to promote your upcoming sale without needing professional-level design skills.
Post regular content
With billions of active users, that means millions of new posts every day. It’s easy for your content to get lost in the ever-growing Instagram feed. The only way to combat the monotony of social media is to post regularly.
By uploading new posts regularly, you can ensure that your followers see your content. They might not see every piece of content you upload about your sale, but if you post regularly enough they’ll see at least one of your posts!
Most marketing professionals suggest posting to Instagram three to five times per week. That should be enough to keep your sale (and brand) top of mind without blowing up your followers’ feeds.
Run a few Instagram ads
The problem with social media is that only your followers get to see your content. And it’s hard to get new followers! The quickest and easiest way to promote your upcoming sale on Instagram is to take out a few ads.
With Instagram ads, you pay the platform to promote your posts to an audience of your choice. You can easily get your sales on thousands of screens you couldn’t reach otherwise. And the best part is that you choose how much you want to spend, making it easy to stay on budget!
Use Instagram stories
It’s tough to show up in feed organically. But wouldn’t it be nice if you could cut the line and show up at the top of your followers’ feeds? Well, you can with Instagram stories!
Instagram stories are a great way to showcase temporary information — like upcoming sales… They appear at the top of the feed for 24 hours before being deleted forever. All your followers have to do to watch your story is click your profile picture at the top of their feed. And even better, it glows when you post a new story!
Stories are typically short videos, but they can also be static images. Post engaging stories to highlight your sales, making it easy for your followers to keep up with your amazing deals.
Include the right hashtags
Hashtags are another way to generate more views beyond just your followers. Whenever you include a hashtag in an Instagram post, the post gets lumped in with all the other posts that use that hashtag. Then, users can search hashtags to view all the posts using that specific hashtag, whether they follow them or not.
For example, if you use #bestsaleever on your Instagram post, users will be able to type #bestsaleever into their search bars to see all the posts using that hashtag. It’s an easy way for users to search based on content.
Most marketing professionals suggest using between three and five hashtags per post. The key is to use both generic and specific hashtags. Generic hashtags like #sale get a lot of traffic, but there’s also a lot of competition. Specific hashtags, like branded tags, don’t get much traffic, but you have fewer posts to compete with for attention. Using a mix of both gives you the best chance to be found online.
Do some research to find trending hashtags that relate to your business. The more they’re trending, the more traffic you’ll get!
Promote your upcoming sale with Instagram marketing
With billions of active users, Instagram is one of the best ways to promote your upcoming sale to a wide audience. All it takes is some amazing graphics, a consistent posting schedule, a few Instagram ads, some enjoyable stories, and the right hashtags. When all your Instagram marketing works together, everyone will know about your upcoming sale in no time!
