All that is to say, your brand matters, and making a name for yourself is no longer just about getting the job done well. Now, you must ensure your image is out there. How do you do that? We’ve got just the thing.
Have you ever heard of custom PVC patches? Much like their cousins, which are more commonly found on military uniforms, PVC patches are a fashionable upgrade. Going rogue with the traditional embroidered patch was bold, but it seems to be paying off.
So, how can a PVC patch bring you recognition? The idea is that you will create a patch using your logo or another emblem that will become known as being related to your organization.
Step two is to add it to your staff uniforms, especially those that are front-of-house, and products. In no time, you’ll find the public starts identifying products with the patch on them as being yours—without you even having to put your name on them.
It won’t take long for your patch to become synonymous with your brand. It’s at this time that you can capitalize even further on it. Now is the time to start selling the patch.
If you’ve marketed the patch well enough, your customers will be interested in being part of the community you have put together – the community of those who buy your product.
The great thing about the patch is that your product doesn’t need to be clothing for this idea to work – whether you sell drinks or furniture cars or sneakers, you have the potential to grow this following.
And the best bit about it all? Patches are very reasonably priced! For a little creative design and a small budget, you can catapult your business into the world of fandom – no matter what your product is.
It just goes to show that while the phrase ‘you’ve got to spend money to make money’ still stands for many concepts, this idea shows there’s always an exception to the rule.
If you’ve been brainstorming with your marketing team recently about how to get your name out there more, consider the option of a PVC patch as a brand item.
They are a reasonably-priced, low-risk, high-reward product that – if marketed correctly – has the potential to make you more money than you ever thought possible.
First, come up with an image, logo, or emblem you want to be the face of this new phase of your company, get it on your staff uniforms, and then start selling it. Then, sit back and see your business reach success after success.
We are sorry that this post was not useful for you!
Let us improve this post!
Tell us how we can improve this post?