Guest blogging is going to be a massive trend for the year 2020. For people looking for the fastest and the most effective way of reaching out to their targeted audience, guest blogging is the way to go. This content marketing technique would help make people aware of your brand and services. Whether you are just an individual looking to make your blog grow, or a business searching for ways to enhance their sales, guest blogging would be crucial for hitting your 2020 goals.
Below you’ll get to know more on what is guest blogging and how you can get benefits in 2020
Helps Build Domain Authority
Domain authority determines how well a certain website will rank on the search engines. It’s a score matric that ranges from 0 to 100 and is based on the factors like Backlinks and social signals related to your website. This factor helps determine the relevancy of your content with the targeted subject and whether your blog is good enough to be ranked or not.
With guest blogging, you get quality traffic towards your website that is relevant and interested in what you are saying. Which makes blogging, one of the most effective ways of building domain authority.
Crucial for Backlinking Strategy
Backlinks are links that are coming towards your website. When you write a guest blog and contribute to the blogs of your relevant niche, you did a link to your website as well. This is the basis of every Backlinking strategy and guest blogging helps you do that.
One thing that you’d need to watch out for is that you don’t just randomly add a link to the content. It needs to be placed in just the right place and should feel natural. Backlinks are one of the most important ranking factors as far as search engines are concerned. The rank of your website would be determined based on the number of links that are coming to your website. With an effective guest blogging strategy, you can get quality do-follow links towards your website.
Get Relevant Traffic
In 2020, SEO strategies that focus on getting more traffic won’t work. If you truly want to make your blog or business grow, you’d need to bring relevant traffic to your website. You’d need to figure out what your targeted market is and how you can attract them towards your business and guest blogging is your best bet at making this happen.
When you publish a blog post on a niche that is relevant to yours, the people who are looking for your kind of products and services automatically get attracted to your platform. For 2020, the quantity of traffic won’t matter as much as the quality. Especially for a business, extremely targeted marketing with relevant traffic would be their best bet for increasing their sales.
Opportunity for Building Portfolio
When you guest blog on a Website with high DA, your business becomes known by your targeted audience. You’d also be demonstrating your effective writing skills which would open you up for more career opportunities. Guest blogging would help attract prospects towards your business, people who are interested in what you are selling. Along with building a portfolio, guest blogging would help increase your credibility in your target market.
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Enhances your Brand Awareness
When it comes to branding, guest blogging is probably the easiest and the most effective way to go about it. If you want people to know what your business is all about in 2020 then you must utilize guest blogging in your digital marketing mix. Guest blogging would help you send a better brand message and do a positive brand positioning.
This content marketing strategy would help people become aware of their products and services. Guest blogging would expose you to a bigger market that you can target. Especially for businesses who want to increase their website traffic, you need to add guest blogging to your content marketing strategy for better results. This is the fastest way you can make people aware of your brand.
Complements your Social Media Marketing Efforts
When you have written an engaging blog post about a topic that is in trend, people tend to share it on their social media platforms. The result? Your blog post would generate more leads to your website. Since social media platforms have a much bigger audience, you get better chances of increasing your website traffic.
This strategy would be the most effective for you if you have a social media platform where you can share your guest blog. This comes in a social media marketing strategy. Still, by sharing your guest blog with your followers on social media platforms like Facebook, Twitter, and Instagram, you can get more leads for your website.
Expand your Network
Guest blogging can help you become an influencer. With guest blogging, you’d get to meet with bloggers and influencers that are also working on your niche. You’d get to build new professional relationships and expand your network. You can learn from what they are doing and both parties can help each other out for their future endeavors. With effective guest blogging, you are not only adding value to your business, but you’d also be increasing your value as a digital marketer.
Guest Blogging is a crucial part of every digital marketing mix. If you don’t have plans for guest blogging for your website, then you are already one step behind your competition because they are doing it. Being the fastest and the most effective way of generating quality traffic, guest blogging can help your business become a success in a short amount of time.
Still, it won’t be that easy. You’d need to research your targeted audience to see what they are looking for and then you’d need to give them exactly that. When it comes to guest blogging, engagement is key. If you can’t make people stay on your blog post for a long time, you can’t make them visit your website. So, keep this in mind when creating your guest blogging strategy.
Add guest blogging to your Digital Marketing Mix for making your business/brand known in the market.
About Michelle Joe: Michelle Joe is a blogger by choice. She loves to discover the world around her. She likes to share her discoveries, experiences, and express herself through her blogs. You can find her on Twitter, LinkedIn, Facebook