Finding a fantastic revolutionizing business idea is a piece of cake, to be honest. But turning ideas into reality and earning money on it requires much effort, dedication, and time. Since there are over 4.8 million existing apps in the market, you need your app idea to stand out. If you know that you have an excellent business idea that can solve a critical problem of many people but don’t know what to do with it, this article is for you. Here you will find 6 steps to turn an idea into reality.
You first need to realize your idea’s viability—the best way is to begin working on it and turning it into reality. Here are some useful steps to follow.
6 Stages To Turn Your Ideas Into Reality
Follow these steps to start making your business idea successful and profitable.
Define your aims
First of all, you need to look at your idea in detail. If you want to work on it successfully, you need to understand your final goals and the ways your product will achieve them. Try to create a map of your idea and think of all possible details. You may create a few drafts and pick the most suitable for further work. Try to be objective and ask others about their opinion on the product. Get criticized as much as possible. It may sound weird, but it helps to know the needs of others to present a more effective product for solving them. Ensure that others find your ideas as smart and unique as you do. It is okay if you make changes and, in the end, finish with a different product.
Now that you know your goals, it’s time to work with the market. Ensure your product is suitable for a broad audience and there are enough potential customers around the globe. Many only discover that there already exists similar ideas after launch. Or the market may be so small that the income doesn’t even cover the expenses of building a product. To avoid such issues, do proper market research, pre-development. Besides, analyzing competitors ensures your idea is different and has more advantages. You need to look closely at their marketing strategies and channels to sell their products. Many people build off others’ ideas. So you need to know effective ways to protect an app idea from being copied.
An important part of market research is defining your target customers. Create a picture of your ideal customer and define the best channels to get to them. Here are the things you need to know about the audience:
- problems they have
- how and where they will apply your product
When you know who to target, you will find the effective channels faster. Ensure your product will be desired and needed by numerous customers at the market. If you have a big enough customer base, you won’t waste time building a product nobody is interested in.
Ensure your idea is valid
This step can save you lots of money. Businessmen, especially those who want to find investors, need to present a version of a product. It can be applied to any sphere – from cosmetics to application development. Transform an idea into a reality by creating a prototype of your product or service. It is a sample of the product you are going to work on. You need to present it to the potential customers (there should be at least 10 of them) and listen to their opinions. For software development, you can build an MVP. It is a product version that includes all the crucial features and is ready for first customer use, but it is not as elaborate as the final version. It is way better than adjusting or changing the whole ready product after launch, and this step helps you and your investors avoid the risks of failure.
An MVP will be enough to determine whether your idea is applicable in real-life circumstances. The aim is to see how many people will be interested.
Create your brand image
If you look at the most outstanding companies in any sphere, they are all recognizable. It involves logos, colors, images, and straplines. To have an influential brand, you don’t need to be a gigantic company. If you pay attention to your unique brand personality, it will catch the customers’ eye immediately. You don’t need to do all of this yourself. You can turn to the help of a professional branding specialist. Keep in mind that your brand should display the values of your target audience.
Work on a financial plan
If the outcomes of your market research and prototype are positive, the next stage is to build a financial plan. The plan will be crucial when you apply for investments and demonstrate your level of expertise and dedication. The more detailed the plan you create, the bigger chance you will receive investments. The potential investors will see that you are a reliable person who worked on a strategy thoroughly. Treat it professionally, as the financial plan is an essential component of your business plan that shows how your income will grow. Estimate the overheads, profit, and loss for different investment stages in detail for a few years. Your plan is a theory, but it should rely on real circumstances. For developing a greater plan, you can hire a financial specialist.
It all depends on the nature of the business, but usually, you need capital to start. You may use your savings or look for people or companies ready to invest in your idea.
You may look for government support like grants or look at the local opportunities for startup businesses. Try to find as much information as possible. While presenting your idea to the investors, be realistic and don’t promise the moon and the stars. Focus on the future advantages and usefulness of your business.
To make an idea a reality, you need to be patient. Following the stages above will help you build your business more effectively and achieve better results. You need to delegate the process, be open to criticism, and consider expert pieces of advice.