As a professional blogger, there is no such thing as enough support, enough tools, or enough online resources to keep blog content visible, engaging, and monetized for optimal ROI. There is so much more to think about when monetizing a blog than just content creation, and it is easy for some of the more essential bits to sometimes fall by the way.
The bottom line with blogging is that if all the pieces of your content delivery and marketing strategy aren’t firmly in place, the results could be catastrophic. Today, we’d like to share five success strategies and suggest some online resources to help implement them. How many of these are you already using? Which ones haven’t gotten the attention they deserve in a while.
1. Plan Your Content Development and Promotion Strategies In Advance
The worst thing any blogger can do is plan-as-you-go. Know what subjects will be covered over the entire next quarter or beyond. Come up with working titles and descriptions for future posts. If you are farming out some of the writing (this is an excellent idea… more on that later), have a clearly defined style guide to ensure consistency with the posts that have been farmed out to an agency or freelancer(s). A versatile content calendar app can help keep things organized and on schedule.
At this point, decisions about how and where to promote content also need to be made. Are paid ads PPC/CPC feeds, social media, or any combination of those part of the marketing plan? Are you utilizing your email list to alert potential readers about new content? All of these things and more will help lend more visibility and generate more clicks.
2. Audit Your Website
At least once a year, it would be a great idea to do a full website audit using a trustworthy, high-rated AI. There are plenty of sites out there that will do it remotely and very comprehensively for a nominal one-time fee. For a lot more money, you could also hire a company that “specializes” in site audits and will use the same tools any consumer could to gather the data. We repeat: there is no need to pay someone to do this. It is nearly 10o percent automated no matter who taps the audit button.
What sorts of things to these AI sites uncover? Here are just a few:
Content Audits – Keyword density, formatting, uniqueness, readability, relevance – all things the search engines rate when determining a page’s rankings in the SERPs.
Content Optimizations – Flagging large files that slow page load times, meta descriptions, and alt text. What needs to be fixed? What SEO options are being under-utilized on individual pages? What about the content could be negatively impacting rankings?
File Size Optimization – Some site audit services include compression tools to optimize all kinds of audio and visual content.
Responsiveness – The level of compatibility with all conventional devices (phones, tablets, laptops, and desktop PCs). Non-responsive sites rarely, if ever, climb the ranks in the SERPs without a very aggressive – and expensive – advertising plan.
3. Resolve Any Glaring SEO Issues
Once a full audit has been completed, it’s time to fix the problems that were uncovered. This may seem like a daunting task, but it’s usually only difficult after a first audit. Many of the issues discovered will be resolved permanently with a slight tweak to the blog’s page layout or its theme. Resolving responsiveness issues can typically be accomplished in minutes with virtually transparent effect on most readers.
Many bloggers also don’t think as much about the size (dimensions or file sizes) of the pictures and videos they use in their posts. The ones who do rank higher just for making an effort. That’s before any calculations about page loads are made. It’s well worth considering applying specific standards like maximum file dimensions of 600×400 and file sizes no larger than 1MB (compressing further is recommended) for images and 10MB for videos.
If things are restricting the alteration of larger multimedia files, consider hosting them offsite on a fast-loading cloud server, so your hosting company isn’t pushing all the content at once.
4. Work With A Custom Writing Service
It’s practically inevitable that content creation will get behind schedule if just one person writes the blog. This is why it is so highly recommended to work with a professional writing service or properly-vetted freelance copywriters to keep things on point.
Working with the right people is critical. Educational services like EssayService have a unique talent for blogging, and they do excellent research. Don’t think of EssayService or sites like it as just a service for college kids. Most of essay writer services provide a broad range of services from proofreading to editing to full-service content creation.
Also, if your blog is more technical and heady, it is an excellent idea to work with a more academic-centered writer or writing. It can give the blog a more informative, academic edge while keeping things adequately engaging and entertaining.
5. Promote Effectively
This should be part of the planning stages, but we’re mentioning it last for a reason. The word “effectively” here is significant. Be mindful of where ad dollars are being spent and what kind of return they’re getting.
Don’t just advertise somewhere (like on social media or through a PPC network like Yahoo Gemini) because their bid rates are low enough or because you know how to use the UI. Seek out active advertising networks that drive traffic to your blog and don’t be afraid to remove money from unproductive sources and filter them into those that provide a return.
There is much to be considered when monetizing a blog, so don’t treat this like a hobby. This is a legit business, and it can quickly be grown into a lucrative career. Be as proactive as possible when planning all content delivery and monetization strategies.
Make the right decisions regarding content development and publishing. Be consistent and deliver the content your audience expects when they expect to see it. Lastly, utilize all the help available. That includes proper online tools and a good support base for keeping content delivery on schedule. All of these will help boost rankings, open up your content to more readers, and help you achieve better monetization.