Search engine optimization is vital for any business. Ahrefs and SEMrush can help you enhance your website, so more customers learn about your products. But which of the two systems should you choose? Here is a comparison of their domain analysis capabilities.
Both SEO products arm you with valuable information that may be used in different ways. First, their insights allow you to generate fresh content that will attract more organic traffic. Secondly, you can spot opportunities for link building. Finally, the results help website owners to improve the technical side, which causes ranking to jump.
What makes all of this possible? Ahrefs and SEMrush suggest keywords based on the phrases fed into them. When incorporated in blog posts, these keywords will move your website up in search results. In addition, both systems can do the following:
- evaluate the complexity of ranking for particular phrases;
- identify websites you may request a backlink from;
- facilitate an SEO audit on your site to see what should be enhanced.
These are only the basics. Both products are packed with useful features that can push your website to the top. In this review, we will focus on domain analysis capabilities. This is one of the fundamental functions of Ahrefs and SEMrush.
Domain Analysis Overview
Basically, domain analysis allows you to see how a particular domain performs in terms of SEO. You may run such an assessment for your own website or test your competitor’s platform. Look at their ranking to understand how to beat them.
With either tool, domain analysis is a simple task. All you need to do is enter the domain name, and the system will reflect all the essential metrics. The dashboard format is easy to navigate. Ahrefs gives easier access to key stats, but the difference is minuscule.
Both tools provide similar points of comparison. First, ‘authority score’ serves as a general indicator of performance in search results. Secondly, you can see the total numbers for the following:
- visitors per month,
- backlinks leading to the website, and
- keywords the website ranks for.
In addition, the systems identify anchor text that is most commonly used in backlinks. You can see a list of rival domains. Both tools give you an estimate of the monthly traffic to the domain you’re analyzing. Ahrefs allows keyword research across several search engines, while SEMrush is focused on Google.
The first obvious difference is the layout. In Ahrefs, it is a bit easier to access the above-mentioned points. On the left of its ‘Site Explorer’ section, there is a convenient menu listing all the key parameters. These include keywords, internal links, rival domains, etc. You can expand each of them. This structure makes the information more concentrated.
In SEMrush, you need to make a few more clicks. Domain analysis is located under the ‘Competitive Research’ section on the left. This part also features Traffic Analytics, Organic Research, Keyword Gap, and Backlink Gap, four aspects of domain evaluation.
The second system also contextualizes its results. Unlike Ahrefs, it shows the level of accuracy for each outcome: high, medium, or low. Still, users should not expect complete precision from either system. Any results from both systems serve as the basis for trend analysis.
Competitive Advantages of SEMrush
One of the biggest strengths of SEMrush is its audit tool. First, it is more user-friendly, and the to-do list is created automatically. With Ahrefs, the user needs to look through site audit reports and create such lists manually.
A unique feature of SEMrush is the ‘competitive positioning map.’ You can see how a website fares against its biggest competitors. The results are based on estimates of monthly traffic and the number of keywords it ranks for. The system also allows domain analytics for Mobile SERP rankings and offers a Social Media Toolkit that will help you manage social profiles. Other unmatched features are:
1. Content Analyzer
This feature allows you to assess the value of your content. A number of metrics are used.
2. Domain vs. Domain Comparison Tool:
The system may compare two specific domains. The side-by-side comparison is invaluable for the analysis of competition.
3. Backlink Audit Tool:
You can see what types of links lead to your website. The system will distinguish between text, images, frames, and forms.
Competitive Advantages of Ahrefs
Check out what Ahrefs can offer to its users.
1. Domain Comparison
While SEMrush compares two domains, Ahrefs performs analysis for up to five of them. You can see whether your backlink metrics are better or worse than the competitors’.
2. Batch Analysis
This feature produces comprehensive reports with detailed backlink metrics. Up to 200 URLs may be entered. This bulk backlink checker provides comparison based on domain rating, number of referrals, number of backlinks, social metrics, and other measurements.
3. Link Intersect
This feature identifies websites with backlinks to your competitors. This highlights important link building opportunities.
4. SEO Toolbar
This feature works as a browser extension. It gives instant access to SEO metrics for any page. You can view its domain rating, backlink stats on SERPs, etc.
The two pricing systems are similar. Unlike its rival, SEMrush has a free trial. In addition, you can save 16% if you buy an annual subscription. On the other hand, an annual subscription to Ahrefs gives two free months. It is difficult to say which tool is a better value for money. This depends on your company’s budget and needs.
The Bottom Line
Generally, SEMrush is more powerful in terms of auditing. Its analysis of competitors is deeper thanks to the ‘competitive positioning map’ and other features. The system is also superior in terms of backlink analysis.
Ahrefs has its own advantages. It covers more search engines, is easier to navigate, and shows you how many backlinks to rank for a certain keyword. Its most basic plan allows you to manage more projects than the equivalent SEMrush subscription.
Both SEMrush and Ahrefs have unique features for domain analysis. Both provide valuable suggestions. Saying that one product is better than the other would be unfair.