If you are trying to have more impact from your Instagram business profile, you certainly need to make better use of the stories feature. It has been around for a few years but some brands still fail to recognize how much of a difference it makes.

Since stories are up for 24 hours and disappear after, teasing your audience and making them have a closer eye on things helps immensely, especially in the long.

Creative people have a big advantage in this one simply because stories are all about visuals. Creating eye-catchy content is a difficult task in itself, but if you put a lot of effort, everything is possible.

The tips below cover the creative side of Instagram stories and if you are looking to boost your engagement on them, make sure to continue reading and find out what you can do to improve the results.


Like already mentioned, visuals are the key here. And to stand out from the rest of numerous profiles, you need to emphasize photography. Everything needs to be clear, in the highest quality. Otherwise, your engagement will not be that great. Thus, be sure to get your best camera or if you are taking pictures online, take only those of the highest available quality.

Color the Letters

Image source: https://www.oberlo.com/blog/instagram-stories

It is always more fun to have letters of different colors in the story. Using a rainbow or ombre really helps to stand out. When you are done typing the words or letters, select them, and hold down both the letters and color tool at the same time. Slide your fingers from the far right and witness the change. And if you are not happy with the results, you can always rearrange the letters in your preferred way later

Changing the Background

The default background might not always work for the occasion, so one cannot help but look for alternatives whenever it would make everything look better. A good example would be the holiday season – Christmas, Easter, Halloween, and so on.

Changing the background is quite easy. Select the photo you want to add to the story, click on the “share” button and share it in your stories. Then, click on the drawing tool. Choose the color selection tool and pick a color you want for the background.

Decorate with Letters

This particular idea might take a longer time, but if you like decorating and playing around, it is perfect to come up with something that really looks nice. Even if you are using only letters, you can still make plenty of great compositions and show your creative side.

Fonts and Handwriting

Image source: Pexels.com

If you have beautiful handwriting, you should use it more often. Something personal, even if it appears to be insignificant, really brings much more to the story and helps your audience get a better understanding of what kind of person you are.


Some people would not bother with this because shadows do not bring that much to the table when you really think about it. But then again, including some for the sake of variety is always a good thing, especially if you are posting in the stories often.


Sharing multiple images at once could be the thing to elevate your stories to the next level. And it will give the stories a look that is similar to a scrapbook. Here is what you need to do to make it happen:

  • Select your background.
  • Copy the image you want in the story.
  • Return to the stories and insert the image as a sticker.
  • Repeat until you have all the images you want.
  • Arrange pictures to your liking.
  • If you feel the need for a caption, add it as well.

Eraser Tool

Image source: Pexels.com

Another playful way to have some fun with the stories and introduce a little bit of mystery with the help of the eraser tool. If you have some big announcement to make, you could create a series of stories with what looks like pieces of a puzzle.

Of course, there are other ways to use the eraser tool and it will come down to what you can come up with and believe to make a difference.

Decorations Using Dotted Lines

One of the simplest and easiest ways to add more flavor to the story is by decorating it with dotted lines. If there is a particular part of the picture you want to emphasize, use dotted lines for that.

So as you can see, there are lots of different things one can with Instagram stories as far as the creativity goes. You should spend more time testing things out and seeing which of these changes have a positive impact and which ones are better off never to be used again. And once you get the hang of it, making the most out of Instagram stories should not be a problem.

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